Your products, ready to sell in ChatGPT.
People now shop inside ChatGPT. To show up, your products need a feed that matches OpenAI's spec exactly. SKUHelm builds it from the shop you already run, and keeps it right as prices and stock change.
skuhelm / feed check
Your shop
Feed rowsopenai spec
- titlepricebrandseller_nameimage_urlBlocked
- titlepricebrandseller_nameimage_urlBlocked
- titlepricebrandseller_nameimage_urlBlocked
- titlepricebrandseller_nameimage_urlBlocked
- titlepricebrandseller_nameimage_urlBlocked
Most shop exports leave out seller details, so nothing qualifies yet.
OpenAI's product feed spec
Nine fields stand between your shop and the chat.
The spec has 36 fields. 9 are required on every item, and 4 more decide whether people can buy without leaving ChatGPT. Most shop exports miss at least two.
item_id
Item ID
Stable and unique for every item or variant. Keep leading zeros.
Where shops slip
Regenerated on every export, so ChatGPT sees a new product each time.
Read the full field reference or OpenAI's own spec.
How it works
From shop to feed in about ten minutes.
Point us at your shop
Paste your Shopify or WooCommerce address and we read every published product, variant and price. Selling somewhere else? Upload a spreadsheet and match the columns.
New source
Where's your catalogue?
We work out the platform from the address.
Fix the gaps once
Most problems are store-wide: no seller name, no policy links, no brand. Set them once and every item picks them up, now and on every future sync. The rest are listed item by item with the exact rule they break.
Issues
What's stopping your items
4 open
- Seller name is missingseller_name214
- No privacy policy linkseller_privacy_policy214
- HTML in descriptiondescription38View items
- No GTIN or MPNgtin61View items
Try a Set once button.
Publish a feed that keeps up
Your feed lives at its own address in JSONL and CSV, the formats OpenAI takes. On Pro we re-read your shop every hour, so a sold-out item never sits in the feed as in stock.
Feed
…/feeds/your-shop.jsonl
Synced hourly. Checked against the spec every time.
Changes
- Price lowered
- Sold out
- Price lowered
- Back in stock
For your tools and agents
Everything you can click, an agent can call.
A JSON API and an MCP server with the same four abilities: check items against the spec, start a sync, read sync status and fetch the live feed. Errors come back with a code, a reason and a fix.
validate_catalogsync_catalogget_sync_statusget_acp_feed
{
"mcpServers": {
"skuhelm": {
"type": "http",
"url": "https://www.skuhelm.com/api/mcp",
"headers": { "Authorization": "Bearer ${SKUHELM_KEY}" }
}
}
}Pricing
Check it all for free. Pay when you want it kept current.
The free plan checks up to 500 items and publishes 25. Pro keeps a whole catalogue in step with your shop, every hour.
Compare plans in fullFree
Check everything. Publish your best 25.
$0for good
- Import from Shopify, WooCommerce or a spreadsheet
- Every item checked against OpenAI's feed spec
- Fix brand, policies and seller details once for the whole store
- Import and check up to 500 items
- A hosted feed of up to 25 items, in JSONL and CSV
- Sync by hand whenever you like
Pro
Keeps itself currentA feed that keeps up with your shop.
$29a month
- Up to 10,000 items in the live feed
- Hourly sync, so price and stock stay true
- A record of every price, stock and title change
- Email when items drop out of the feed
- Sync and status over the API and MCP
- Up to 5 sources per store
Questions
The honest answers.
Does SKUHelm get my shop into ChatGPT?
No, and nobody else can promise that either. OpenAI approves merchants itself through chatgpt.com/merchants. What it asks for first is a clean product feed. SKUHelm builds that feed from your shop, checks it against OpenAI's spec and keeps it current, so you're ready the day you apply and still correct the week after.
Which shops can you read?
Any Shopify or WooCommerce store with a public catalogue, straight from its address. For Etsy, Squarespace, Big Cartel or a sheet you keep yourself, upload a CSV and we'll map the columns with you. You can also point us at a JSON or JSONL file.
Will you change my prices or stock?
Never. Price, sale price and availability come from your shop and only your shop. You can fix things like the brand, description or category for an item, and set store-wide details once, but the numbers a customer pays are always read, not written.
What happens when I change something in my shop?
On Pro we read your shop every hour, rebuild the feed and write down every price, stock and title change. If items fall out of the feed we email you. On Free you press Sync whenever you like.
Why 25 items on the free plan?
It's enough to check your whole catalogue (we read up to 500 items) and publish a first set of items. Pro is for keeping a full catalogue live and in step with your shop, which is the part that costs us to run.
Can my own tools or agents use it?
Yes. There's a JSON API and an MCP server with the same abilities: validate items, start a sync, read sync status and fetch the feed. Keys are per store and you can revoke them any time.
See what ChatGPT would make of your shop.
Thirty seconds, no account. We read your public catalogue and show you every item that would be turned away, and why.